The device uses “robust computing and sophisticated sensor technology” to track your activity “24/7,” combined with a mobile app that “analyzes the activity, and an open platform that motivates you with personal and social recommendations and challenges tailored to your goals,” Jawbone said in a press release.
“We’re passionate about creating products for the mobile lifestyle that people love to use everyday. And now, we’re harnessing that passion to approach a major global issue — health,” Jawbone CEO Hosain Rahman said. “We are focused on a creating a highly accessible solution for this particular space that integrates seamlessly into a user’s daily life with the goal of making it absolutely easy for them to live better.”
Live better and look better; not bad — depending on what Up’s price will be. (Style has generally not come cheap with Jawbone’s modern designs). To learn more, visit Jawbone’s site.
By Suzanne Choney MSNBC
