It’s a great idea, and recently the .XXX domain just got approved and you can pre-order those. ICANN will expand Top-Level domains, allowing companies and the big entities to have their brand names as an extension, the move could see company like Apple become even more powerful with the possibility of .Apple or Facebook as .Facebook. This move could also make it easier to find information and perhaps increase web browsing security because only the legitimate companies would be able to register after showing series of proof that they own the company so if you see a website .Apple you will be rest assured your have hit the right link.
