Burberry announced today that it has partnered with Twitter to offer users the chance to capture pictures of the Burberry Prorsum A/W15 Womenswear show, live from the runway, from anywhere in the world.
By tweeting #Tweetcam to the @Burberry Twitter account, users will trigger a camera to take a photograph from the best vantage point within the show space as the models walk down the runway. Each picture is then personalised with the user’s Twitter handle and a time stamp of the exact moment the image was taken, and then tweeted back to them.
#Tweetcam is the latest activity in Burberry and Twitter’s history of collaborative innovation. Previous initiatives have included a series of brand and platform firsts:
- Burberry was the first luxury brand to sell product through Twitter Buy Now functionality launched in September 2014
- Burberry offered a livestream of the runway In-Tweet at the Burberry SS12 Womenswear show
- #TweetWalk in 2011 provided exclusive shots of the Womenswear collection to followers before they had even gone down the runway
In addition to the new #Tweetcam activity, Burberry has also partnered with LINE, one of the fastest growing global messaging platforms with more than 180m active monthly users. Using new LINE Live Cast functionality Japanese users will be able to access a live stream of the show on Monday 23rd February at 1pm (GMT).
