Google’s small USB dongle—the Chromecast—has sold over 10 million units since launch.
One of the most popular devices on Amazon.com and co.uk, the Chromecast is available for £30 ($35) and allows users to stream the browser on a TV, through the Google Cast app.
Users are also able to cast through supported Android and iOS apps, making it a cross-platform device for mobile users. Google has been actively working with partners to offer more Google cast options.
Services like Twitch.TV, Netflix and BBC iPlayer threw support at Chromecast early on, allowing users to take full advantage of the big screen and implementing their own video players to reduce lag.
Google has released one small update to the Chromecast, adding dual-band WiFi to reduce bandwidth issues and bulking up the on board RAM for more cached items—allowing quicker loading speeds.
Even though the 10 million sales sounds impressive, for Google that translates into pennies on actual profit. The Chromecast also lacks advertising support, but Google is confident this will be sorted out soon, by adding APIs for developers to advertise.
Google could potentially offer its own Chromecast-ready ads, for a small fee on every view, giving it some small way to make profit back from the Chromecast.
