While it hasn’t exactly been active in most Western markets in the past few years, Huawei has nevertheless been one of the more consistent smartphone brands in terms of overall hardware quality – with that in mind, the company recently announced the launch of its new Pura 70 series phones, which pack some premium hardware features and a new look. According to the company, the new Pura branding is geared “towards a fusion of leading imaging technology, aesthetic design and original style.”
The Pura 70 series consists of three phones, which are the Pura 70, 70 Pro, and 70 Ultra. Of course as with any new smartphone launch these days, the three handsets carry some key differences in between. Let’s check them out!
Design and Display
The HUAWEI Pura 70 Series packs great-looking displays which feature a pixel density of 460 ppi in addition to a peak brightness of 2500 nits, measuring at 6.6 inches for the base model 70, and 6.8 inches for the 70 Pro and 70 Ultra. Huawei has also included “AI HDR” for enhanced high dynamic range when viewing media and content, all the more made visually-appealing thanks to an adaptive refresh rate that maxes out at 120Hz. For the Pura 70 Ultra, Huawei has equipped the handset with an all-new “Crystal Armor Kunlun Glass,” which combines its standard Kunlun Glass with a special Crystal Armor scratch-resistant layer. All three phones do come with IP68 certification.
In terms of looks, the HUAWEI Pura 70 series features a unique-looking camera module, which easily outsizes those found on competing smartphones. The base model Pura 70 comes in black and white editions, as well as a Cherry Rose Pink model. Meanwhile, the Pura 70 Pro comes in more basic black and white options; for the Pura 70 Ultra, Huawei offers a more elegant-looking embossed texture made with vegan leather, and will be available overseas in Green, Brown and Black.
Internal Specifications
All phones run on Huawei’s EMUI 14.2, and are powered by the company’s own Kirin 9010 chipset. Given the difference in price, there are of course slightly-varying storage configurations, with the 70 Ultra featuring up to 1TB storage and 16GB RAM, and 1TB + 12GB RAM for the 70 Pro and base model 70. Huawei does offer some exclusive apps and software features, in addition to built-in GenAI capabilities.
As far as battery goes, the Huawei Pura 70 has the smallest battery at 4900mAh, while the Huawei Pura 70 Pro has a slightly larger 5050mAh battery and is a bit thicker as a result. Finally, the Huawei Pura 70 Ultra has the largest battery at 5200mAh. All three phones support wired charging with Huawei SuperCharge – in particular, the Huawei Pura 70 supports 66W wired and 50W wireless charging, while the Huawei Pura 70 Pro and Huawei Pura 70 Ultra support 100W wired and 80W wireless charging.
Camera Hardware
For optics, the Pura 70 Series comes with Huawei’s Ultra Speed Snapshot, a feature that combines hardware with AI performance allowing for clear captures of fast-moving objects. For the 70 Ultra, Huawei has included what it calls an “Ultra Lighting Pop-Out Camera” which features an Advanced Rotatory Transmission System, allowing it to extend during shooting and creating more space inside the internal camera structure. More importantly, it houses a 1-inch sensor size and a F1.6 large aperture within a thinness of only 8.4mm.
Additionally, both the Pura 70 Pro and Pura 70 Ultra are equipped with the new “Ultra Lighting Macro Telephoto Camera,” capable of supporting long distance slide shaft flexible focus. Users can capture images up to 5cm close with a 35x zoom super-macro feature, and a telephoto zoom that adds a large F2.1 sized aperture. For selfies, all models come with a 13MP ultra wide angle camera. For pricing and availability, buyers in Europe can pre-order the new phones starting today – the Pura 70, Pura 70 Pro, and the Pura 70 Ultra start at 999 Euros, 1,199 Euros, and 1,499 Euros, respectively.
