Huawei’s consumer wing announced over the holidays that its smartphone shipments for 2018 have exceeded 200 million units. Attributing thanks to the “enthusiastic support of consumers and partners around the world”, as well as the strength of the smartphone products, including the Huawei P20, Mate 20 series and growth of sub-brand: Honor. These 200 million shipments, including Honor devices, constitute a new record for Huawei.
In the past eight years, Huawei Consumer BG has persisted in the concept of “consumer-centric” and using innovation to create value for its customers. The company has also led a number of the industry’s most popular, innovative, and competitive technological fields, such as photography, battery life, communication, and AI. This innovation has gone a long way to helping win the favour of consumers around the world.
“It is important to remember that smartphones serve as bridges between the physical and virtual worlds, and to continue to play that role, they must constantly store and protect more and more information. Therefore, we believe that the privacy and security of our users is just as important as making outstanding and appealing products, because this is an issue of trust between us and our consumers around the world. Huawei has thus put the issue of privacy protection ahead of basic commercial interests, and complies with Generally Accepted Privacy Principles (GAPP) for privacy protection, the most stringent privacy technology framework in the world, as well as all requirements set forth in the EU’s General Data Protection Regulation (GDPR).”
Huawei also claims to take a “Privacy by Design” approach throughout all of its product development, design, verification, sales, services, and procurement activities. Huawei has also built onto the open ARM chip architecture and its underlying Google Android system to further enhance security for both devices and users.
In the past eight years, Huawei’s smartphone shipments have increased from 3 million units in 2010 to 200 million units in 2018, reflecting approximately a sixty-six-fold growth. In the global smartphone market, Huawei has gone from being dismissed as a statistical “Other” to ranking among the top 3 players in the world. And in the second and third quarters of 2018, Huawei became the world’s second largest smartphone manufacturer, with a global market share of 14.6%.[1]
At present, Huawei smartphones are being used by more than 500 million consumers in more than 170 countries around the world. Richard Yu, CEO of Huawei Consumer BG, stated that: “Looking to the future, Huawei’s consumer business will focus on the core concept of ‘consumer-centric’, and will dare to keep innovating, and make every effort to become a pioneer and leader in the next wave of the smartphone revolution, as well as constantly create new value for consumers, let our consumers better enjoy their lives, and truly make Huawei a brand that is beloved by consumers the world over.”
With Huawei pushing at the frontier of smart devices it is encouraging other companies to do the same, especially where they were resting on their successes. What does the next year look like for Huawei? Do you think they could snatch number 1 from Samsung?
