Meet the Panasonic Lumix S9

Lumix fans, rejoice – Panasonic has finally announced the latest addition to its Lumix camera range, the Lumix S9. Available starting in June 2024 for £1499.99, the camera packs some neat hardware within, which should make it ideal for content creators, professionals, or even users just starting out on their journey with photography. In any case, Panasonic has included a ton of great features with the S9, and looks to give competitors a run for their money.

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We were actually able to go hands-on with the Lumix S9 in Japan during Panasonic’s Lumix Summit for 2024, and explore the camera in all its glory, including its many photographic and video features, ease of controls, and more. You can check out the video below.

Available in several colours including Jet Black, Crimson Red, Dark Olive, and Classical Blue, the LUMIX S9 is equipped with a 24.2-megapixel full-frame sensor and the latest engine which allows for high-quality content capture with a natural balance in tones. The camera features PDAF (Phase Detection Auto-Focus) for subject tracking, as well as built-in image stabilization to reduce camera shake during filming sessions, making it a versatile companion for various shooting scenarios.

It’s clear that Panasonic has designed the Lumix S9 to cater to creators, thanks to the added benefit of giving users the change to customize the look of their photos and videos. The camera comes with a REAL TIME LUT function, that’s easy to access with a dedicated button for applying various colour styles instantly. Additionally, the new LUMIX Lab app allows users to create their own unique LUTs on their smartphone, allowing for a more streamlined editing process. The app also lets users to generate and share content on the fly without the need for a computer, with improved data transfer speeds between the camera and smartphone.

Given the popularity of online content nowadays, Panasonic has also designed the Lumix S9 with a focus on providing content creators a seamless user experience. The camera introduces a new “MP4 Lite” recording format for capturing high-quality videos, which are well-suited for smartphones. Social media optimization is also made easy with the LUMIX Lab app, allowing creators to resize aspect ratios for various online content platforms.

With all that being said, the Lumix S9 definitely makes a case for itself thanks to useful features like on-the-go LUT switching, easy content editing for social media, useful connectivity for smart devices, all packed in a compact, sleek and smart-looking design.