They’re finally here – after much anticipation, Samsung’s newest trio of powerhouse flagship devices are now official, marking the latest entries in the company’s Galaxy “S” smartphone line and challenging the likes of the recently-launched OnePlus 13 and Honor Magic 7 series, to name a couple. Consisting of the Samsung Galaxy S25, S25 plus and S25 Ultra, Samsung promises a more refined experience with its latest phones, but is this really the case? Let’s take a look.
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Samsung Galaxy S25 and S25 Plus
First up we have the base model Samsung Galaxy S25 and its slightly-larger variant, the Galaxy S25 Plus. The biggest difference between these two phones is obviously the screen size, with the S25 packing a 6.2-inch AMOLED screen with FHD+ resolution, 120Hz refresh rate and up to 2,600 nits of peak brightness, while the Plus model features a larger 6.7-inch QHD+ resolution display with the same hardware specs. Due to its larger size, the S25 Plus also comes with a 4,900 mAh battery which easily outsizes the 4,000 mAh capacity cell within the regular S25, with 45W and 25W charging speeds, respectively.
As for the rest of the hardware, both phones share a lot of similarities all the way down to how they’re designed, with Samsung’s Armor Aluminium and Gorilla Glass Victus 2 built in for some extra protection. Inside, both phones are powered by Qualcomm’s Snapdragon 8 Elite chip, with varying storage configurations available maxing out at 512GB of internal storage and 12GB of RAM. Camera hardware is likewise similar consisting of a trio of cameras with 50MP, 12MP, and 10MP sensors for the main setup, plus a 12MP selfie camera.
Samsung Galaxy S25 Ultra
For the ultimate Samsung flagship experience, you might want to opt for the Galaxy S25 Ultra, which comes with its own set of features that allow it to standout from the simpler S25 and S25 Plus such as its S Pen feature, more angular Titanium design, and more versatile camera setup. As with the first two phones though, there are some similarities which are worth mentioning like the Snapdragon 8 Elite running things inside. There’s a larger overall display with a 6.9-inch AMOLED screen with QHD+ resolution and 120hz refresh rate, although brightness is a bit disappointing maxing out at only 2,600 nits.
It gets a bit more storage with a maximum of 1TB, but Samsung has limited its RAM to 12GB – yes, same as on the base model – a strange choice in a market where phones with 24GB of memory exist. Battery capacity is massive at 5,000 mAh, albeit with the same 45W charging speeds and 15W wireless charging as on the S25 Plus. Folks after a more capable camera system will probably want to go for the S25 Ultra as well. It features a quad-camera setup with 200MP, 50MP, 10MP, and 50MP sensors, although the front camera features a low-resolution 12MP sensor.
As for pricing, the Galaxy S25 starts at £799, while the S25 Plus is a bit more expensive at £999; finally, the Galaxy S25 Ultra is priced starting at £1,249 for the base storage model.