Samsung has been a big supporter of plastic designs, most all their mobile products come with the plastic casing, making them cheap and pretty undesirable for those with a bit of phone class.
On the upside, the company gets to make more profit on every unit it sells and the plastic is more durable than glass, meaning hopefully less people will damage their device.
According to SamMobile, the South Korean electronics giant is unsatisfied with its new Galaxy S4 build quality when put up against the HTC One, with an incredible brushed aluminium design.
Samsung has had one of the best runs in the mobile industry, with the Galaxy S3 surpassing the iPhone 4S in sales worldwide. Samsung has become a dominate competitor against Apple, and perhaps the only real one right now.
The HTC One, Xperia Z and Nexus 4 do pose a threat to Samsung’s dominate reign though, with the HTC One offering the premium build, Xperia Z offering waterproof solutions and the Nexus 4 offering a cheap price.
Simply put, when the Galaxy S2 and S3 came out, Samsung may have offered the best smartphone, but now we may be seeing a turn in events. Samsung offers a lot of software – however it is mostly unneeded and weird.
Samsung seem to be developing an ecosystem more than great device with the Galaxy S4, while this could work out for the company, it seems people are more excited about the premium HTC One, which has apparently hit record pre-orders in the US.
To stay on top, a company must adapt to ever changing technology and consumer interest. Samsung needs to understand while the plastic may have been okay in the past, now many companies are offering capable handsets.
The one thing Samsung has in its favour right now is availability, they can quickly add a product to a store, sell and then distribute it, something HTC have botched with their One delays.
Samsung will be adding new materials next year, if the report has any truth.
