Samsung wants to Challenge Big Players with its New Projectors

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Projectors are an interesting consumer electronics product – once reserved for board room meetings and showing summer holiday slides back in the olden days, the industry has transformed them into more capable home entertainment setups with support for smart features. That’s why we’ve been seeing more established brands add them to their lineup, with entries from the likes of LG, Epson, and Philips to name a few.

It just so happens that Samsung is one of these brands as well. The company is quite adept at home entertainment systems with countless TVs, speakers and monitors under its portfolio, and it’s also launched a fair share of smart projection systems in recent years as well. With that said, the company’s latest Premiere-series projectors are equipped with pretty great features – available in two models dubbed the Premiere 9 and Premiere 7, the duo were unveiled during IFA 2024 along with a number of other Samsung products. Samsung is leaning towards a premium hardware approach with both models, with a hefty price tag to match as well.

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Samsung has fitted both projectors with a lot of modern staples – for one, the Premiere 9 comes with triple laser technology for colour accuracy and brightness, and both models offer ultra-short throw capabilities with support for 4K resolution on screens up to 130 inches. Both models also come with a colour gamut coverage of 154% and 100% of the DCI-P3 standard respectively, in addition to HDR10+ support, and a maximum brightness of 3,450 ISO lumens for The Premiere 9 and 2,500 ISO lumens for The Premiere 7.

Both projectors are also equipped with AI Upscaling and Vision Booster – AI upscaling allows content to be displayed in 4K resolution, regardless of the original resolution. Meanwhile, Vision Booster can automatically adjust brightness and contrast depending on the current ambient lighting situations. Also present are built-in speakers with Dolby Atmos technology, which reduces the need to hook up the projector to an additional speaker system. The Premiere 9 features 40W 2.2.2 channel up-firing speakers, while The Premiere 7 includes 30W 2.2ch speakers.

Smart features are likewise present on the Premiere 9 and 7 via Samsung’s Tizen OS. This means users can access a wide array of streaming services, including Netflix, YouTube, Amazon Prime Video and Samsung TV Plus. Similar to Samsung’s Smart TVs and monitors, there’s also Gaming Hub onboard which supports cloud-based games directly from the projector. Other features include a Custom Ambient Mode that allows the projector to display users’ photos, videos and widgets via the SmartThings app on their mobile phones.

Samsung has designed the Premiere models with a minimalist aesthetic, and they even feature a fabric finish allowing them to blend into the rest of your indoor setup. They can also function as a smart speaker when not in used for movies and shows, making them pretty versatile overall. In terms of availability, the Premiere 9 is available for £5,999, while the Premiere 7 won’t arrive until next month.

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About Author

A fan of tech and gaming, Mike lives in England with his wife. They are big fans of Mario Kart.

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