At a time, Sony’s BRAVIA line of products was at the top of the industry, offering viewers a more refined approach to home entertainment with premium hardware and features. With that in mind, the company is looking to breathe new life into the BRAVIA brand with a lineup of new TVs and audio systems packed with enticing features for enthusiasts.
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More specifically, Sony is unifying TVs, soundbars, and other home audio products under the BRAVIA brand, with the goal of acting as a one-stop shop for customers on the hunt for a complete entertainment package with matching design and features for a cohesive, fully-cinematic home viewing experience.
The BRAVIA Line features seven new products across the BRAVIA TV and BRAVIA Theatre Home audio systems. Sony’s new high-end TVs come in three different models consisting of the BRAVIA 9 QLED (mini LED, available in 85”, 75”), the BRAVIA 8 OLED (available in 77”, 65”, 55”), as well as the BRAVIA 7 QLED (mini LED, available in 85”, 75”, 65”, 55”). Meanwhile, the new home audio selection includes the BRAVIA Theatre Bar 9, BRAVIA Theatre Bar 8, BRAVIA Theatre Quad, and BRAVIA Theatre U. Yoshihiro Ono, Head of the Home Entertainment Business Unit at Sony, states:
“Building on the decades of operating at the heart of the professional film production equipment development as well as film production and distribution, Sony is in a unique position that allows it to utilise its unparalleled film industry, professional equipment, and consumer electronics experience with its pioneering BRAVIA TVs and BRAVIA Theatre home audio devices… We’re excited to launch the new BRAVIA TV and BRAVIA Theatre home audio products that usher in new exciting features, elevating the way you can watch films at home to new heights.”
Sony says that its newest BRAVIA TVs can intelligently adjust colour, contrast, and brightness for a brighter home viewing environment while staying “faithful” to the creator’s vision. Features like high peak brightness and precise backlight control make this possible, allowing viewers to see details even in bright scenes, especially in Studio Calibrated modes developed with streaming services.
According to the company, the TVs come with dedicated hardware, including an XR Processor which analyzes data for “ultimate realism,” an XR Backlight Master Drive that precisely controls LEDs for authentic contrast and shadow detail, “High Peak Luminance” for bright and natural scenes, as well as X-Anti Reflection and X-Wide Angle that reduce glare and provide better viewing angles. Of course, there’s also support for Dolby Vision and Dolby Atmos.
For sound, the BRAVIA line also features “Acoustic Multi-Audio+”, which, according to Sony, is the World’s first TV system with a built-in Beam Tweeter and Frame Tweeter for cinematic surround sound. There’s also “Voice Zoom 3”, which uses AI to amplify or reduce dialogue volume for clear conversations, and a new “Acoustic Center Sync” feature, which integrates soundbars with TVs to create a unified soundscape where sound appears to come from the screen.
With the exception of the BRAVIA Theatre U, Sony’s new audio products also feature proprietary 360 Spatial Sound Mapping technology, which creates multiple phantom speakers in locations where there are no actual physical speakers, such as above or to the side. This allows for a 360-degree spatial sound experience tailored specifically for a home setting, with a wide sound field that surrounds viewers with audio from various directions mirroring the cinema experience, without having to install physical speakers on the ceiling or walls.
Users can also install the BRAVIA Connect app on their smart device to control specific settings for sound, audio products, and other related features.
BRAVIA TVs and BRAVIA Theatre products are “IMAX Enhanced” certified, supporting select titles on SONY PICTURES CORE (formerly BRAVIA CORE) and Disney+. SONY PICTURES CORE will also offer a select Crunchyroll anime series for subscribers with an included streaming package. Existing Netflix and SONY PICTURES CORE modes are joined by a new Prime Video Calibrated Mode, which supports an even wider range of content.
