Three have now up their Roaming charges game to 11 destinations around the world, one of which now includes the US.  I have to admit that every time I fly to the states the biggest concern is roaming charges and the phone bill I will be greeted with on return. Thanks to Three, that will be a thing of the past for a Three customer like me and other customers who can now use our UK data, text and calling allowance while in the USA, Indonesia, Sri Lanka and Macau.
In a release this morning Three stated that they are extending their Feel At Home proposition to the USA, Indonesia, Sri Lanka and Macau although I can imagine, that US would be the main focus for many users today. Â Feel At Home allows customers to use their UK allowances to use data, text, call home and receive calls from home when abroad in certain countries. Feel At Home now operates in 11 destinations around the world.
Commenting on Feel at Home, Dave Dyson, Chief Executive of Three, said: “We want customers to get the most out of their devices at home or abroad. High roaming charges stop people enjoying their phones while they’re away and Feel At Home is the antidote to that.
“Adding the USA to the mix is great news for our customers and shows our commitment to giving them the best experience in what is a popular destination. We plan to add more countries to the mix soon.â€
As part of its quarterly business update Three outlined how popular propositions like Feel At Home and 321 pay-as-you-go helped Three increase its total active customers to 7.8 million – a 9.7% increase since Q3 2012. Three added close to 300,000 net new customers in Q3.
Three also confirmed its 4G rollout plans. From 2nd December, Three started upgrading customers with a 4G-ready device, so they can access the latest high-speed data technology when they are in an area with 4G coverage. This rollout will accelerate in January, with all customers with a compatible device able to access 4G at no extra cost by the end of Q1 2014 when they are in an area with 4G coverage.
Three aims to cover 50 cities with 4G by the end of 2014 and 98% of the population by the end of 2015.